India Inc. at Digital Inspiration

Starbucks prepares itself for Indian entry - registers its name in Indian languages

Posted: 16 May 2008 03:17 AM CDT

After its decision to put on hold its Indian entry, coffee chain Starbucks is preparing to enter India by doing all the back end work.

Starbucks has registered its brand name in 10 Indian languages which includes Tamil, Telugu, Punjabi, Bangla, Gujarati and Urdu. The brand registration can be equated to local languages of all the states, where Starbucks may eventually set up its shop.

The decision to register its brand might be prompted due to several cases of similar names coming up. The famous case being the registration of trademark name 'Starstruck' by Shahnaz Husain for its own coffee chain.

Apart from that there are other cased being challenged by Starbucks in Controller General of Patents, Designs and Trade Marks.

Considering the potential of Indian market, it won't be a while before Starbucks makes an entry into India. source

Starbucks prepares itself for Indian entry - registers its name in Indian languages - Digital Inspiration | FAQ | RSS