India Inc. at Digital Inspiration

Mukesh Ambani, Yashraj and Adlabs founder may team up for multiplex foray

Posted: 07 May 2008 10:19 PM CDT

After the talks of a JV between Reliance Retail and Yash Raj Films for a multiplex foray, there is now talks of Manmohan Shetty, founder of Adlabs Films to team up for a nationwide operation of 500 screens.

It is likely that Manmohan Shetty may quit Adlabs as it is now with ADAG and is also in process of name change. YRF and Shetty will form a company producing movies, games and other shows, and would provide content to Reliance entertainment venture.

The deal is likely to prove a success given all the big names are involved in the venture who have long standing status in their respective fields. Also Yashraj Films would release all its films in its theatres and hedge against its confrontation with other multiplex operators as witnessed recently.

For Mukesh Ambani, it would mean an entry into ADAG’s territory as it aims to become an integrated media player with entry into multiplex, content production and broadcasting business. source

Mukesh Ambani, Yashraj and Adlabs founder may team up for multiplex foray - Digital Inspiration | FAQ | RSS

Viacom18 unveils a new entertainment channel, Colors

Posted: 07 May 2008 11:58 AM CDT

In the growing breed of GEC channels in India, another new channel is to be launhced in July called ‘COLORS’. The channel is brought by Viacom18, which is a equal JV between Viacom and Network18.

The channel would be targeted towards mass audience and leverage its existing audience of young adults through their channels MTV, Vh1 and Nick. The tagline of the channel is captured as ‘Jasbaat Ke Rang’ signifying the universal appeal of its programmes.

Colors has unveiled two shows initially called ‘Fear Factor - Khatron Ke Khiladi’, hosted by Akshay Kumar and ‘Mohe Rang De’, a fiction show set on 1942 freedom movement.

Considering successful television ventures of Network18 group like CNBC-TV18, Awaaz, CNN-IBN and IBN7, there are high chances of the channel meeting its target viewership. But competition from established GECs and new players like 9X and NDTV Imagine would make the competition tough but giving wide choices for Indian television viewers.

Viacom18 unveils a new entertainment channel, Colors - Digital Inspiration | FAQ | RSS