India Inc. at Digital Inspiration

Airtel BroadBand Redirects Domain Typos to an Ad Filled Page Posted: 31 Jul 2008 05:11 AM PDT I have been an Airtel Broadband customer for long and have always appreciated their Internet related services but what they have done recently is sad and misleading. To quickly recap, if you mistype a web domain address in your browser - you will be redirected to a page that is filled with banner ads, text links and a Yahoo! search box. Most would assume that the search box is there to help you perform a web search but that’s not the case - it will only search the ad inventory but to mislead customers even more, Airtel also displays a message saying "no web search results."  See screenshot. Some may argue that this is just like parked domains on the web but there’s a difference - we are actually paying Airtel for using their services. To stop Airtel from hijacking your typos and 404 pages, you may consider replacing Airtel DNS servers in your Network Connections with OpenDNS but that’s again no different since OpenDNS too will forward your 404s to their own search pages. Airtel BroadBand Redirects Domain Typos to an Ad Filled Page - Digital Inspiration by Amit Agarwal

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India Inc. at Digital Inspiration

Colors adopts novel marketing strategies to become channel leader Posted: 22 Jul 2008 10:37 PM CDT New channel, Colors launched by Viacom18 has already created a stir among the Hindi GEC owing to its a little off line programming list. In its latest initiative to become the market leader, Colors is undertaking innovative promotions targeting Hindi speaking audience in 90 Indian cities. To begin with, it has used all media such as TV, radio, print, websites, mobiles, movie theaters and outdoor for promoting the channel. It has placed 1300 hoardings and launched road shows across the country. For a more concentrated campaign, 3000 taxis in Mumbai and 2000 auto rickshaws in small towns along with local trains and school buses have been painted with Colors brand. Even the efficient dabba service in Mumbai is used to disburse the channel message. Along with this 65000 ad spots are booked on TV while 15 million SMS have been send across all telecom operators. Coming to specific corporate marketing activties, at Big Bazaar stores, helpers and counter-guys are wearing Colors T-shirts and giving out information about the channel. In McDonald’s, the Colors brand is present on the menu while Fear Factor Khataron Ke Khiladi merchandise is available at Pantaloons and McDonalds. For program specific advertising, Colors has tied up with ISKCON for promoting its mythological show Jai Sri Krishna at all ISKCON temples. Also, 1000 temples across Hindi speaking states are being used to promote the show by putting banners on banner stalls and giving Krishna merchandise, literature and calendars. For the show Mohe Rang De, Colors has chosen Punjab and Delhi to organise street plays as these plays were the maximum witness to freedom struggle. The marketing strategies seems to be quite aggressive and innovative but ultimately it would depend upon programming quality and show placement to establish its positiong in the Indian television space. source Colors adopts novel marketing strategies to become channel leader - Digital Inspiration by Amit Agarwal

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India Inc. at Digital Inspiration

Oberoi Vilas properties still continue their dominance Posted: 13 Jul 2008 08:27 AM CDT The Indian hospitality sector has once again shown its standards and class in global ranks. The Oberoi Vilas properties are once again ranked among the top in the 2008 Travel + LeisureWorld’s Best Hotels list. Oberoi Rajvilas, Jaipur has been ranked the second best hotel in the world, while the Udaivilas, Udaipur and Amarvilas, Agra are ranked at 4th and 6th position respectively. That means 3 hotels out of the top 6 in the world are owned by Oberoi. And not surprisingly, these 3 hotels occupies the top positions in Asia’s list of best hotels. The only other Indian hotel that mentions a name in the top list is the Taj Lake Palace, Udaipur. Though there is a high possibility that the list may see a new entrant next year, with the opening up of Four Seasons, Mumbai. In 2007, Udaivilas was voted as world’s best hotel in the same list. Oberoi Vilas properties still continue their dominance - Digital Inspiration by Amit Agarwal

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India Inc. at Digital Inspiration

Adlabs to build India’s largest multiplex at Phoenix Market City Posted: 12 Jul 2008 04:45 AM CDT After multiplex, its now turn of megaplex to dot Indian cities. The first announcement in this regard has come from ADAG’s Adlabs CInemas who would build a 140,000 sq. ft. multiplex at Phoenix Mills’ Kurla Market City. The multiplex will have 15 screens with 4000 seats. It would also screen sports events and live concerts. The megaplex will also have live band performances and also cater to luxury segment by opening exclusive ‘Ebony Lounges’ theatres. With this deal, Adlabs would further strengthen its position in exhibition space as it is already the largest cinema chain in India. Earlier also, it has brought novel concepts like IMAX and 6D theatres into India. Adlabs is also planning to open 10 more such megaplexes in cities like Bangalore, Chennai, Delhi and Hyderabad. Adlabs to build India’s largest multiplex at Phoenix Market City - Digital Inspiration | FAQ | RSS

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Vijay Mallya to build a 37 storey home in Bangalore Posted: 11 Jul 2008 05:13 AM CDT Following the plans of Mukesh Ambani’s Antilla, Vijay Mallya is planning to build one of his own in Bangalore on Vittal Mallya Road, adjacent to UB City. The Kingfisher giant is planning an over 30 storey building on a 4 acre property that would even have a helipad, according to TOI. Vijay Mallya currently has 26 residences around the world. His main home is in Sausalito, California built on an area of 11000 square feet. Apart from this he owns a castle in Scotland, homes in Monaco, Trump Plaza in New York City, the Northern California region of Napa Valley, South Africa and five Indian cities including New Delhi, Bombay, Bangalore. Vijay Mallya to build a 37 storey home in Bangalore - Digital Inspiration | FAQ | RSS

Sony Ericsson plans to buy Spice Mobile, overtake Samsung Mobile Posted: 11 Jul 2008 12:49 AM CDT After exiting its cellular phone service biz under Spice Communications, BK Modi is considering exiting Spice Mobile, its mobile phone manufacturing business. It is reported that world's third-largest handset manufacturer Sony Ericsson may buy out a majority stake in Spice Mobile. The issue remains only of valuation as BK Modi is demanding Rs.80-100 per share much higher than current market price of Rs.25. If Sony Ericsson materialises the deal than it may again become the second largest handset player in India just behind Nokia.  It would also get in hand a good portfolio of cheap handsets and dual mode CDMA+GSM handsets, much suitable for Indian markets. It make sense for Spice Mobile also to exist this business as it is a very capital intensive and competitive biz with large multinationals operating in it. So, it would not be very feasible for a local player to carry on the operations profitably. via Sony Ericsson plans to buy Spice Mobile, overtake Samsung Mobile - Digital Inspiration | FAQ | RSS

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India Inc. at Digital Inspiration

Withdraw funds from ATM without having a Bank Account Posted: 08 Jul 2008 02:46 AM CDT Imagine that you are stuck in a place and don’t have cash, worse that you even don’t have an ATM / Debit card or even if you have, you have lost one. Then all you need is a mobile phone to withdraw cash. ICICI Bank has launched a unique facility called smsNcash.  Under this, one can remit funds from an ICICI Bank account to a person who does not have any Bank account through the mobile channel. An ICICI Bank Saving Bank customer just needs to register for Mobile Banking and then can specify the beneficary’s mobile phone number (who may or may not be a bank customer) and the amount, subject to maximum of Rs. 10000 per day to a single person. After entering the details, there would be a 4-digit code received on the remitter’s mobile and 6-digit code on the beneficiary’s mobile phone which together with the beneficiary’s mobile number would be used to withdraw cash. Then the beneficiary can withdraw cash from some specified ICICI Bank ATM without having to swipe a debit or credit card. The service charges are nominal too as for amount upto Rs.5000, a charge of Rs.10 + Service Tax would be levied while for amount over Rs.5000, the charges are Rs.20 + Service Tax. Withdraw funds from ATM without having a Bank Account - Digital Inspiration | FAQ | RSS

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Kingfisher on course to dominate Indian aviation space by buying SpiceJet Posted: 04 Jul 2008 10:32 PM CDT Vijay Mallya is probably beginning another round of consolidation in Indian skies by buying out a controlling stake in low cost carrier SpiceJet through a combined cash and share swap deal. Kingfisher may buy out the stakes held by Gulf-based fund Istithmar and UK-based Kansagra family, who together hold 26.33% and make a mandatory open offer for further 20% stake. For this 26% stake, Mallya may have to spend around Rs.150 crore thus valuing SpiceJet at Rs.600 crores. The deal will give Vijaya Mallya a 40% marketshare outbidding Jet which has a 33% share. Another funding option being worked out is that SpiceJet merges with Kingfisher with a share swap ratio of 1:3. SpiceJet makes a good fit for Kingfisher as it is operationally well run and has a fleet of Boeing aircrafts unlike Kingfisher and Deccan which have Airbus. This would give Kingfisher a fill up as it then comes in league of AI and Jet to have both types of fleet and also can then operate its international flights on Boeing planes. If the deal happens, Mallya is expected to fly Deccan on regional routes while use SpiceJet as a low cost airline running on metro routes. Kingisher would continue to run under its exclusive premium tag. Kingfisher on course to dominate Indian aviation space by buying SpiceJet - Digital Inspiration | FAQ | RSS

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